Crowny’s platform makes use of the Ethereum blockchain and will subsequently use Solana for its fast transactions and low fees.
Advertising is a billion-dollar industry that suffers from an ongoing problem, and that’s ad relevance. In fact, 68% of people say they wouldn’t mind ads as long as they were relevant, yet half of the targeted ads go unseen. And with those ads that are seen, almost 50% of those are described as poorly targeted. All this doesn’t bode well for the user experience or the brands that pour money into these advertisements, and that’s where Crowny comes in.
Crowny is a platform that allows brands to create effective ad campaigns that reach their target audience with ease and simplicity. Likewise, the platform allows users to receive rewards for engaging with offers they like, from brands they already know and love. From both sides it’s an obvious win-win situation, and that’s why Crowny is poised to redefine and optimize the ad industry as we know it. This mission has also been recognized by major industry players like Serum, which provided Crowny with one of its largest historical grants to build on Solana.
Solving Some of Advertising’s Biggest Problems
90% of consumers are influenced by ads before making a purchase, but current ad solutions are pretty inefficient at reaching those consumers. This is because the ad industry suffers from a few main problems.
Increasing costs through waste
Crowny addresses these issues head-on inside of the platform. First, the Crowny App allows users to interact with their favorite brands so there’s never an issue with ad relevance. And even better, users of the app are not at risk of exposing their private data, so they use the app with full confidence that their privacy is being upheld.
Further, brands and entities avoid increasing costs because they engage with consumers in a number of ways such as push notifications, geofencing, QR codes and various forms of gamification. This positive and highly targeted interaction feeds well into the ongoing relationship consumers have with the brands they love and that creates a far more profitable outcome for brands and a better experience for the consumer.
Easy Access to Relevant Content
When users first fire up the Crowny App they are presented with a set of preferences that will ensure they have the best possible experience with the brands they want to interact with. Users can choose everything from advertisement frequency to GPS trigger frequency, blocked content and a host of other features. Users can even block specific adverts from ever displaying again, which shows you the level of detail Crowny has put into the platform for safeguarding the users privacy.
On the other side of the platform are the brands, that like users, need to set up a profile account. This account allows the brands to make use of the loyalty system and set up advertising campaigns. With the loyalty system, brands can set up real-time campaign overviews and use a number of data analysis tools to optimize their marketing efforts.
For the brands, this means a much more efficient use of resources and for users that means a consistent stream of relevant ads. Whether dealing with brands or users, the Crowny app ensures that all parties have easy access to the information they want, and this is a huge catalyst that will push Crowny to mass adoption.
Strong Fundamentals and Bigger Vision for Advertising
Crowny’s platform makes use of the Ethereum blockchain and will subsequently use Solana for its fast transactions and low fees. The $CRWNY token will eventually be used by companies to pay for services on the Crowny platform, and the token can also be used for staking purposes and other use cases. Crowny has received backing from leading investors such as Rarestone Capital, Dao Maker, AscendEX, and AU21, along with a global community of nearly 15,000 supporters around the world.
With a team composed of a number of high level professionals and advisers with decades of experience in technology and blockchain, and a platform that puts users and brand satisfaction at its core, Crowny is well poised to shake up the advertising industry.
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Having obtained a diploma in Intercultural Communication, Julia continued her studies taking a Master’s degree in Economics and Management. Becoming captured by innovative technologies, Julia turned passionate about exploring emerging techs believing in their ability to transform all spheres of our life.
Mike Novogratz’s Galaxy Digital Announces Acquisition of Crypto Custodian BitGo
4 days ago
May 5, 2021
In a major development, crypto investment management and financial services provider Galaxy Digital Holdings announced the acquisition of popular and leading crypto custodian BitGo. This acquisition adds a feather to the cap of Galaxy Digital that seeks to offer a full-service platform for institutional players. Earlier we’ve already reported that there were such rumors. And […]
In a major development, crypto investment management and financial services provider Galaxy Digital Holdings announced the acquisition of popular and leading crypto custodian BitGo. This acquisition adds a feather to the cap of Galaxy Digital that seeks to offer a full-service platform for institutional players.
Earlier we’ve already reported that there were such rumors. And now they have got confirmed.
Speaking about the acquisition, Wall Street veteran and Galaxy Digital founder Mike Novogratz said:
“The acquisition of BitGo establishes Galaxy Digital as a one-stop-shop for institutions and significantly accelerates our mission to institutionalize digital asset ecosystems and blockchain technology. The power of the technology, solutions, and people we will have as a result of this acquisition will unlock unique value for our clients and drive long-term growth for our combined business. We are excited to welcome Mike Belshe and the talented BitGo team to Galaxy Digital.”
The article will be updated with new information soon.
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Bhushan is a FinTech enthusiast and holds a good flair in understanding financial markets. His interest in economics and finance draw his attention towards the new emerging Blockchain Technology and Cryptocurrency markets. He is continuously in a learning process and keeps himself motivated by sharing his acquired knowledge. In free time he reads thriller fictions novels and sometimes explore his culinary skills.
Dogecoin Price Jumps Ahead More Than Half a Dollar
4 days ago
May 4, 2021
Within the past 24 hours, we have seen Dogecoin (DOGE) jump ahead and grow over 30% in price. With DOGE climbing the crypto ladder at a rapid pace, in the early hours of Tuesday, the coin price reached a new milestone and crossed the $0.50 barrier.
The value of Dogecoin was $0.389421 and reached $0.541900 overnight–a 39% increase in price. As Dogecoin continues to grow in the crypto market, the digital currency has taken observers by surprise who have mocked and joked about coin–an intention by the creator himself. Despite the ongoing jokes, Dogecoin has had the last laugh so far, as it turns out to be one of the most profitable jokes in the crypto realm, as evidenced by the phenomenal surge in just 4 months.
Taking a quick look at how far Dogecoin has progressed since Jan 1, 2021, the coin valued at less than one cent at the time. Now, approaching May 2021, the coin has grown 10,922% and sits at just over half a dollar. However, this rapid turn of events for Dogecoin also points to the coin’s 50% price drop back in mid-April–both signaling to investors to be aware of the quick changes in the crypto market. Influencers also have the ability to alter the market as we observed earlier this year, in February. Elon Musk shared his thoughts on the crypto coin on his social media platform, which reduced almost 25% of Dogecoin’s growth within a few hours.
Dogecoin Popularity Surpasses Tether (USDT)
With Dogecoin’s current market capitalization of more than $52 billion, the cryptocurrency company has surpassed Tether (USDT), Twitter, and U.S. car manufacturer Ford. AssetDash’s data suggests that Dogecoin’s empire is an estimated $52.5 billion, which is $400 million higher than that of Tether as it is currently sitting at $52 billion. Ford’s market value is approximately $45.1 billion whereas Twitter is sitting at $43.1 billion.
There has been speculation that the coin surged because of Elon Musk’s upcoming appearance on Saturday Night Live as a guest host.
To learn more about Dogecoin’s previous successes this year, click here.
Tether Zips Past $50B and Heats Up the Crypto Market
5 days ago
May 3, 2021
Tether (USDT), the world’s largest stablecoin, just reached a market capitalization of $50 billion at the end of April 2021. A definitive sign that the cryptocurrency bull market is warming up, the Tether supply has grown by more than a factor of 10 over the last 12 months. Calculating the breakdown, that roughly accounts for 25% growth in the span of a month.
CTO of Tether Paolo Ardoino, has commented on this success stating, “Crossing a market cap of US$50 billion represents an incredibly important milestone for Tether.” Furthermore, he acknowledged that the success of Tether was a blueprint for a future in the banking system and as a Central Bank Digital Currency. Tether has gained recognition for its pivotal role for the future of digital currency. As the first stablecoin in the cryptocurrency industry, USDT holds a unique position as it is currently the most liquid and often used dollar-pegged token on the market. Additionally, USDT remains one of the top quoted currencies for Bitcoin and Ether trading pairs.
Last month, USDT made up approximately 66.1% of the overall stablecoin market. In comparison, the USD Coin (USDC) is the second-largest stablecoin and is worth just under $11 billion. There has been some conversation and concerns in the crypto community regarding Tether and speculation about its reserves. However, Tether was quick to put concerns to a rest and an assurance report from Cayman Islands-based Moore Cayman provided confirmation that USDT tokens are, in fact, fully backed by reserves.
Not too long ago, Tether had settled an $18.5 million fine with the Office of the New York Attorney General. Allegedly, Tether had misrepresented the degree to which the USDT coins were backed by fiat collateral. Fiat-backed currency is government-issued or government-supported currency. As such, Tether agreed to produce periodic filings, which now proves its reserve status. Thus, the assurance report comes a month after the settlement agreement.
For more information on cryptocurrency growth and upcoming opportunities, click here.
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