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Fractal Protocol Offers Advertisers a Light at the End of the Tunnel

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Fractal Protocol utilizes the immutable power of blockchain technology to offer a novel solution that works for both parties: publishers and users.

As the eyes of the world become more fixed on screens and devices than ever before, data is an essential tool in effective digital advertising strategies. Without it, targeting the right audience cost-effectively becomes challenging, so it’s understandable that the impending death of the third-party cookie has caused so many concerns among advertisers, publishers and digital marketers.

The solution to this issue proposed by Fractal, a German-founded blockchain technology company, is the Fractal Protocol. With an ecosystem constructed with trustless mechanisms that oversee incentivized sale and purchase of ad inventory, the Fractal Protocol democratizes access to user data for publishers, advertisers and content creators whilst simultaneously rewarding users for their data contributions.

Life Outside of the Data Silos

Google and Facebook have grown to have a truly duopolistic reign over the advertising industry, with a combined market share of over 60% that mirrors Amazon’s grip over the e-commerce sector in the USA. These industry giants have amassed huge data silos, through a myriad of “free” products that are used the world over and advertisers spent a whopping $11.9bn in 2020 on acquiring third-party audience data, much of this from Google and Facebook.

But with Google announcing that it will be getting rid of third-party cookies entirely by 2022, this data will no longer be available for collection by businesses through Google’s ecosystem. This has sent a shockwave through the advertising industry that is now wondering where to acquire compliant, high-quality and cost-effective data from. Fractal Protocol offers a solution independent of the duopoly, introducing an incentive model that enables advertisers, content creators and publishers worried about the future of data collection to transition to an accessible, competitive and fraud-free ad market.

By rewarding users for sharing and verifying their data and making high-quality, targeted data available to advertisers through a decentralized ecosystem and network, the team behind Fractal looks to both give back users power and ownership over their data and also level the playing field for digital marketers and publishers.

Unrivaled Access to Data Shouldn’t Come at Expense of User Data Security

You can barely visit a website today without the appearance of a cookie pop-up asking you to allow or deny permission for a myriad of often vague use cases for cookie data. The sneaky implementation of these consent management tools is questionable at best and over the years, third-party cookies have been responsible for an untold amount of personal data breaches.

Consent management tools are undoubtedly extremely important to meet the ever-increasing user expectations regarding their data, but it is also important not to strangle the essential flow of quality user data to advertisers. Fractal Protocol utilizes the immutable power of blockchain technology to offer a novel solution that works for both parties: publishers and advertisers can leverage user data to win higher bids for ads at auctions hosted within the ecosystem and users can monetize their data, secure in the knowledge that their personal information is secure and not held by centralized parties.

Having successfully completed a public raise on the popular decentralized platform Polkastarter, Fractal has partnered with several notable projects in the Web3 space that share the same vision of democratizing the free internet including Ocean Protocol and KILT Protocol. Fractal also raised $2.2m in a pre-sale equity round that ended in January 2021 and was supported by a wide range of VC funds, blockchain founders and advertising industry leaders.

Since launching their IDO, Fractal has made strong progress with a recent partnership announcement with tech giant eyeo (the makers of Adblock Plus), a listing on Uniswap, and over 3,000 token holders in less than a month. The progress has resulted in strong community sentiment and excitement for what is to come.

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Having obtained a diploma in Intercultural Communication, Julia continued her studies taking a Master’s degree in Economics and Management. Becoming captured by innovative technologies, Julia turned passionate about exploring emerging techs believing in their ability to transform all spheres of our life.



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SoftBank to Invest $75 Million in Crypto Exchange Bullish

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SoftBank has made enormous investments into the crypto space recently. For example, it has invested $200 million in a Brazilian company Mercado Brazil.

SB Northstar, an investment unit of Japanese corporation SoftBank, has agreed to invest $75 million in Block.one’s cryptocurrency exchange, Bullish. The filing done with the SEC on July 9, 2021, showed that SoftBank will buy $7.5 million units of shares at $10 each.

The Tokyo-based company had previously invested $300 million in a private offering as a sign of commitment. Currently, Bullish has a market valuation of $9 billion and is expected to undergo a SPAC merger with Far Peak Acquisitions. The merger is scheduled to take place before the end of 2021.

After the merger, co-founder of Paypal and former president of the New York Stock Exchange (NYSE) Thomas Farley, will become the CEO of Bullish. Block.one CEO Brendan Blumer, will on the other hand serve as chairman.

Also, SB Northstar LP will purchase 3 million warrants to buy shares of Far Peak when Bullish goes public. The warrants will be got from sponsors of the SPAC, or its core investors below regular cost. This will result in a $1.5 million loss. According to James Cassel, Chairman of Cassel Salpeter & Co., this is done by SPACs to attract high-profile investors.

At the time of writing, Bullish was yet to identify Sb Northstar as one of the buyers in any of its press statements.

While some critics have faulted the decision by the firm to go public so early on, others suggest the move will increase the value of Block.one blockchain. Yet another group led by Sam Bankman-Fried opines that the move will see Bullish become like MicroStrategy for cryptocurrencies.

Bullish and Other Crypto Investments of SoftBank

SoftBank has certainly made enormous investments into the crypto space recently. Earlier in the month, it had invested $200 million in a Brazilian company Mercado Brazil. It had also invested funds in a Brazilian money management firm Hashdex. Again, the bank is reportedly leading the $530 million funding round of the famous sports NFT platform Sorare.

Commenting on Bitcoin recently, Chief Executive Officer of SoftBank, Masayoshi Son had stated that cryptocurrencies can no longer be ignored because of their rising popularity. Son previously held bitcoin but had sold it all in 2018.

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An experienced writer and Fintech enthusiast, passionate about helping people take charge of, scale and secure their finances. Has ample experience creating content across a host of niche. When not writing, he spends his time reading, researching or teaching.



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Vizsla Inu: Charity for Dog Shelters Created With Crypto Transactions

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Place/Date: Budapest, Hungary – July 16th, 2021 at 7:00 pm UTC · 3 min read
Contact: Peter Guelsen,
Source: Vizsla Inu

Hungarian Crypto platform Vizsla Inu achieved an increase of 151.43% in token value with a market cap increase of 144% and is set on a mission to help Dog Shelters. The exchange rate of the Vizsla Inu coin increased 950 times in a month of its launch. Hungarian Vizsla Inu is the first investment and charity-oriented cryptocurrency that has shown incredible performance and popularity among users. By bringing the same on the blockchain technology, this Hungarian crypto platform is creating benefits for the coin holders and organizations that take care of the dogs.

Accessible Crypto For Everyone

The motive of building Vizsla Inu is not just to help charitable organizations for dogs but to create a crypto world that is attainable and understandable for everyone. The purpose is to build a trustworthy platform that interacts with everyone in a transparent manner.

The development team of Vizsla Inu is optimistic about the impact it will create and about the collective impact the project can build across the globe. Their strategic growth decisions and marketing campaigns are targeted to create positive imagery of the platform and help every user become a part of a world where dogs are loved, cared for, and adored.

 $HVI Token

The $HVI token will transact on the platform to help the dog shelters with donations every time the Vizsla coin is traded on the platform. While the users interact with the platform to create more coins, it will benefit the users and the organizations meant for dogs.

The community-driven token will bring better value to the Vizsla holders. The leadership team is also highly passionate and positive about the impact Vizsla coin is destined to create in the world.

They concur that while continuously building on the unlimited potential of the Vizsla coin, the focus will be on creating a transparent and sustainable project.

Planned Marketplaces for Better Connectivity

Three different but interconnected marketplaces are planned to be built under the Vizsla Inu project. The Merchandise, NFT, and Charity Marketplace will have an integrated system for processing payments on all three channels.

Some portion of these proceeds will go towards the charitable missions effectuated by Vizsla Inu and let the community become a part of a better world.

About Vizsla Inu

In a short time after its launch, the Vizsla Inu coin has generated an impressive market cap and got listed on CoinHunt, Poocoin, BSCScan, CoinSniper, and several more platforms. It has seen an increase of 257% in the number of coin holders and has been recognized by the Hungarian media. It is a platform that is driven by an urge to build a community of crypto enthusiasts and access an understandable crypto platform while helping dog shelters with charities generated from the platform-based transactions.



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Polygon, Fireblocks Partner to Provide Secure Interface for Institutions

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The Polygon network supports faster and cheaper transactions. By integrating with this, institutions will have access not just to faster and cheaper means of transactions, but to a secure system only comparable to that of major chains.

Polygon (previously known as Matic) is collaborating with Fireblocks to bring more security to projects, individuals and institutional users on its platform. Fireblocks is known for delivering a secure interface through which digital assets can be issued, stored, or moved. In partnering with the Ethereum-based network, its extensive retinue of security infrastructure and tools will become available to users on the network.

There are a variety of such tools available on Fireblocks. All of them are built to facilitate mainstream cryptocurrency adoption. Some of those that will become available to Polygon users are Fireblocks Asset Transfer Network, MPC Wallet-as-a-Service, and Fireblocks’s Security platform.

The Asset Transfer Network is a secure gateway for buying and selling vast sums of cryptocurrencies between institutions. For the MPC Wallet-as-a-Service, it ensures a safe and efficient means of conducting transactions with multi-owner digital wallets. The Security platform provides secure hardware devices to safeguard highly valued wallets e.g. those used by centralized exchanges, etc.

Implications of the Polygon and Fireblocks Collaboration

The Polygon network supports faster and cheaper transactions. By integrating with this, institutions will have access not just to faster and cheaper means of transactions, but to a secure system only comparable to that of major chains.

Another implication of the integration will be that institutions will be able to access all secondary deployment of protocols, and native DeFi platforms on the Polygon network; there are quite a lot of them because of the high scalability of the Ethereum network.

Chief Executive Officer, and co-Founder of Polygon, Jaimti Kanani said, “I’m very excited to be working with Fireblocks to provide an institution-friendly way of accessing the Polygon Commit Chain.” He noted that Fireblocks’ extensive tools suite boasts capabilities comparable to that of major funds and institutions that interface with the blockchain. Particularly, he pointed out security and regulatory compliance that will be made possible because of Fireblocks.

“Now, accessing Polygon for institutions is as easy as any other major blockchain,” he concluded.

Fireblocks is an enterprise-grade multi-layer security platform that helps customers and investors secure their funds by providing a safe infrastructure that allows moving, storing, and issuing digital assets without cyber attacks, internal collusion, and human error. The franchise enables banks, Fintechs, exchanges, liquidity providers, OTCs and hedge funds to securely manage digital assets across a wide range of products and services.

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An experienced writer and Fintech enthusiast, passionate about helping people take charge of, scale and secure their finances. Has ample experience creating content across a host of niche. When not writing, he spends his time reading, researching or teaching.



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